UX RESCUE REVAMP
A comprehensive redesign project aimed at revolutionizing the user experience on the UX Rescue platform, streamlining navigation, and empowering volunteers to connect with organizations seamlessly.
ROLE
Product Designer
TEAM SIZE
4 People
Project Length
8 weeks
DELIVERABLES
Web Redesign, Prototyping, Information Architecture, User Testing, Pattern Library
OVERVIEW
WHO IS UX RESCUE?
UX Rescue is a global platform connecting nonprofits in need of UX services with volunteer UX experts, fostering a community-driven approach to enhancing user experiences worldwide.
DISCOVERY
VOLUNTEER - NONPROFITS IMBALANCE
20,000+ Volunteers
UX Rescue has many volunteers but serves only a few nonprofits, raising questions about its impact and engagement effectiveness.
Only 45+ Nonprofits
WEBSITE LACK OF INTEREST
Bounce Rate
Visit Duration
Nonprofits are leaving the website shortly after arriving without engaging with its content., indicating potential usability or content issues.
PROBLEM STATEMENT
Nonprofits are not interested in exploring the UX Rescue website further, leading to low sign-up rates.
Final Solutions
#1 LANDING PAGE AS GUIDEBOOK
Condense essential information on the landing page, acting as a guidebook to direct visitors to detailed pages through CTAs.
Include sections like 'For Nonprofits', 'About UX Rescue', and 'What is UX'. Provide detailed info on metrics, our services, mission, story and UX explanation.
#3 BUILD TRUST WITH DETAILED PAGES
#2 PRIORITIZE KEY INFORMATION
Prioritize essential and crucial information at the top of the landing page for credibility and shorter length, based on user preferences.
RESEARCH
Understand nonprofits’ current experience when seeking assistance.
Past client analysis + User interviews + Secondary research
TARGET USER
SMALL NONPROFITS ON A BUDGET
“We're a small nonprofit seeking skilled pro bono designers to boost our online presence and advance our mission.”
Small-sized
Low budget
Rely on volunteers and donations
Need help to enhance their online presence.
Limited knowledge about UX
USER JOURNEY
NONPROFITS LOST INTEREST IN THE WEBSITE
Nonprofits visit the website to learn more. However, the high bounce rate and low visit duration suggest lost interest during exploration.
WEBSITE AUDIT
What information are nonprofits seeking when they explore the website?
“Who is UX Rescue”
“What does UX Rescue do”
“Why choose UX Rescue“
WEBSITE AUDIT
WEBSITE INFORMATION IS HIDDEN, MISSING OR CONFUSING
“Who is UX Rescue”
“Why choose UX Rescue”
PRIORITIZE TASKS BASED ON IMPACT-EFFORT MATRIX
Following a website audit, I found several areas for improvement. Using an impact-effort matrix, I prioritized the tasks that offer the most significant impact with the least effort.
“What does UX Rescue do”
REDESIGN
How might we optimize navigation and content clarity to encourage nonprofits to explore further?
Define content
Clear navigation
Concise landing page
Detailed pages
PAIN POINTS
#1 USERS FIND IT DIFFICULT TO LOCATE EXPECTED INFORMATION
I restructured the website's IA to address confusion and enhance usability, focusing on removing redundant pages and clarifying navigation. Key improvements included simplified navigation, resulting in a more intuitive and streamlined user experience.
BEFORE
AFTER
PAIN POINTS
#2 USERS SEEK MORE INFORMATION
I created two landing page structures based on user feedback, pain points, and competitive analysis. After user testing, I merged the two, creating a clear and structured layout with concise content and prioritized key sections.
BEFORE
AFTER
PAIN POINTS
#3 NONPROFIT PAGE LACKS CLARITY
The current nonprofits page is confusing, with redundant information and unclear UI. After refining the content and layout based on a revised IA, I focused on UI design, creating multiple options for each section to find the best visual solution.
BEFORE
AFTER
IMPACT
Users appreciate the landing page clearer, showing interest in exploring more, and appreciating the streamlined design for less confusion.
Enhance conversion rates
Prolong visit duration
Increase trust
SUMMARY
#1 INFORMATION ACCESS
The website's navigation was improved, making it easier for users to find the information they need without unnecessary clicks or confusion.
#2 DELIVER ESSENTIALS
The content was restructured to ensure that key information about UX Rescue's mission, services, and impact is prominently displayed for visitors.
#3 IMPROVE CREDIBILITY
Additional details about the organization’s achievements and testimonials were added to build trust and demonstrate the value of UX Rescue's work.